Posterous theme by Cory Watilo

Creativity

To create an Advert it is very important to think out of the box. What does the customer want? Who is the advert aimed at? What kind of Advert will it be? 
Maltesers chocolate, aim their chocolate at weight conscious woman. Chocolate and weight conscious woman are two elements that normally are hard to combine. However Maltesers have made it their mission to give woman the idea that it is okay to eat chocolate. As Maltesers are so light, the women get a prolonged enjoyment time, as each Malteser weighs less then normal chocolate, therefore they can consume more.

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 The print advert ideas shown below, have as a Unique Selling Point (USP) that Maltesers are ‘the lighter way to enjoy chocolate’.

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Idea 1.

This print would be aimed at woman, so the target audience would be the same as in the original advert. The USP is also the same; lighter chocolate. The woman in the advert will be looking like she is preparing a mixture of some sort, therefore weighing out the Maltesers. However because Maltesers are so light the number on the scales remain low, even when the bowl is rather full. This will send out the message that one can enjoy a larger amount of Maltesers than when indulging in other types of chocolate because Maltesers are so light, therefore reducing the guilt that women experience when eating chocolate.

 

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Idea 2.

The second idea is aimed at a different target audience; children. The print advert would still be playing with the idea of the lightness of Maltesers as the USP, however this advert would use humor to target their audience. The lightness and all the air in Maltesers lifts a child up by its schoolbag into the air. What child would not love to fly? It makes the Maltesers chocolate seem fun.

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Idea 3. 
Once again the USP is being emphasized by the fact that an ant is juggling Maltesers. It is an obvious fact that ants are very small creatures, hence for an ant to be able to juggle Maltesers must make Maltesers very light. The adverts would be funny, so Maltesers would be associated with humor, and happiness.

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Idea 5.

This advert will target the female audience woman, similar to the original advert. They are, However, using a different tone to the advert. Here you see a woman dressed in a Maltesers dress and she still looks really good. This is basically saying 'yes I had chocolate and I still look good'. Women will automatically assume that Maltesers is a chocolate that can be consumed and still let you look good.